UX Design / Product Design

I am a hands-on design leader, having 10+ design experience. I’m still thriving on new challenges and get excited about creating meaningful experiences for users and collaborating with a multidisciplinary team.

#Design leadership #UX/UI Design #Service design #Product discovery #Product vision #Go-to-market strategy

🚀🚀 I am open to new challenges, collaborations, or freelance support.

Let’s talk :)

Companies I worked with

FinTech, InsurTech, Real estate, IoT and many other tech companies


My offerings

1. Product Discovery

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Your team struggles with unclear product vision and needs someone with fresh eyes to lead product discovery?

#product design #design thinking

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I help with product discovery, from finding opportunities to exploring directions and to find the right solution with detailed milestones.

Learn more

2. Design Leadership + Ops

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Missing design leadership? Expensive to hire? Here I offer my successful practices and apply them to your team to win effectively.

#lead design #head of design #design ops 

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Build design culture, setup standard design practices, career development, performance review, and all hidden insights to build an awesome design team.

3. Go-to-Market strategy

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Going to market soon, need a UX expert to check your product?

#design audit #product analysis #startup #launching product

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I help startups, from high-level strategy, and creating key screens to building edge cases, I specialize in early productions and make the direction right with the market and product analysis.


Design process

For me, the most thrilling part of the design process is to find the best solutions during brainstorms and collaborative discussions with team. 

1. Research

Desktop research, analysis and interview with people in their everyday context

2. Concept & Prototype

Brainstorming, narrowing down into few concepts, mock up, a sketched scenario and click dummies

3. Design & Production

Create wireframe, define rules and meanings, design key screens, style guide and asset production


Awards

· 2016, Innovation Award in the category 'New Economy', SXSW 2016: “ ShareTheMeal

· 2015, Lead awards 2015 start-up of the year: “ ShareTheMeal

· 2015, Google play best of 2015: “ ShareTheMeal

· 2013, Shortlist for "Digital Innovation" at New Media Award , Germany: “ KÜ quartet ” app

· 2010, Winner for design leaders,  Korea institute of design promotion , Korea: “Shower therapy”



Featured, published



Scholarship

  • 2007, Best scholarship, Hong-ik university, Korea

  • 2006, Second-best scholarship, Hong-ik university, Korea

  • 2005, Second-best scholarship, Hong-ik university, Korea