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PROJECT TYPE :  Global mobile App Service, Market Strategy

MY PART : Research, UX 70%, UI 30%

PHASE 1 : Oct - Dec, 2014 (Research, concept and wireframe)

PHASE 2 : Jan - Feb, 2015 (Design and production)


Launched 5 star app & recieved several awards

Download here for iPhone and Android.

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Process

Highlevel Conept Strategy

-User journey 

-Concept strategy & positioning 

-From 4 concept directions to drive to the final decision 


UX Process 

- Set a features hierarchy 

- Set detailed logic (FB login model, badge and rewards model) 

- Create a user story 

- Create UX and interaction strategy

- Multiple iteration from pos-its, paper prototype, click dummy to final development 


Design Exploration

- Understand the brand position

- Finalise design position and strategy from diverse design variations and iterations  


Final Wireframe 

- Create UX behaviours, edge cases and logics

Made with the amazing team in iconmobile Berlin