Insurance for internationals living in Germany
PROJECT TYPE : Insurance Service Design
MY PART : Design lead for Vision, Concept & Brand
PHASE 1: Find a problem to launch offline service - Dec, 2015- Mar, 2016
High level - concept process
-Finding a user problem from user research (set an in house user testing for 20 people from our target group)
-Note down all the key insights with post-its, finding patterns and choose major problems.
-Brainstorming session to solve the chosen problems from "HMW" questions and "What if" questions exercise.
- Quickly prototype the ideas that we found and validate with users.
Insurance for Internationals living and working in Germany - most of them had hard time to understand german insurance. We believe that if we solve their problems successfully, we eventually serve an easy, transparent and simple insurance to German market.
Concept direction and process
The key purpose of our MVP was to test our assumptions
Brand design direction
Brand is an important criteria for startup to bring their trust. especially insurance aspect, trust is the one of the most important part. My goal was to bring consistent message through design and look and feel.
Made with the amazing team in Hitfox group and FinLeap