Kinder Surprise with Porsche

Using innovative Touchcode technology for kinder surprise

PROJECT TYPE : iOS, Android App and iOS tablet, Mobile site Research,

MY PART : Concept, Design, and asset production

Date : Apr - Sep, 2013 (4-5 months)

URL : Download available in iTunes and Google play

 

A result

1. Enhance brand engagement with customers

Add a mobile benefit to the kinder Überraschung Porsche special series this Android and universal iOS-App for iPhone and iPad has been created

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2. Special physical touch code cards come with each four pack of kinder Surprise: 

When the consumer places the card on the touchscreen the cards activate special content about the particular car and can be used as a joker during the game

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Touchcode? 

Touchcode is an invisible electronic code printed on the cards. Just put it on the display, smartphone or tablet to read the data, in this case to activate extra features.

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Process

Made with the amazing team in iconmobile Berlin