Product Discovery, Design Thinking

Every project starts with some understanding and what problems are looking to solve. Some are too vague or too early to start to develop. The discovery helps to find the right solution that is validated by users and gives the team the confidence to achieve your business goal.


🤔 If you feel like...

  • Product discovery feels tough to implement.

  • Difficult to know when to use which technique

  • Lost during discovery, and it became too big to handle


I can help you! Let’s win customer success and achieve business goals through product discovery and define the next product goals and milestone


🏄🏽‍♂️ Discovery stage

There are different models and solutions for the discovery stage, I like the simple 2 stages version by Tim Herbig. Here how I modified.

👀

1.1 Understand

Gathering all the data and synthesizing insights

  • Users: User review, User research, Survey, Interviews, etc to know what users think about the topic

  • Business: Business goal, KPI, value proposition, product roadmap

  • Product: Data analytics, Product and engineers requirements, and restrictions

  • ⚙️ Tool, method: User research, User pain and gain, Business value proposition, empathy map, user journey, User JTBD, synthesize results, etc.

🏁

1.2. Define

Based on gathering data and insights, you listed user-facing problems

  • List of user-facing problems found from understanding phase

  • Align with the team

  • Define the problem that matches the expectation and scope to solve within the timeframe

  • ⚙️ Tool, method: Value matrix, Prioritization workshop,

 

✍️

2.1 Ideate

  • Turn the problem into solutions

  • Explore diverse directions

  • Create high-level prototype to test

  • ⚙️ Tool, method: HMW statement, Exploration, Lightning demo, Crazy 6, Concept sketch, Prototype

🧪

2.2 Validate

  • Get feedback with engineer team

  • Test solutions with users, get their early feedback, and iterate

  • Define milestones with the product team, next deliverable

  • Create deeper flows and edge cases for the validated solution

  • ⚙️ Tool, method: User test, Assumption list, milestone and initiatives

Case study

 
 

Sneak peek