Kinder Surprise with Starwars and Crazy connection
Bringing toys in Kinder surprise to digital life
PROJECT TYPE : Cross-Platform, Mobile-Sites, QR code, Game
MY PART : Research, Concept, and Design
TEAM : Creative and Production development team in iconmobile
PHASE 1 : May - July, 2011 (Crazy Connection)
PHASE 2 : July - Dec, 2011 (STARWARS)
URL 1 : www.twistheads-crazyconncection.de (website closed)
URL 2 : www.twistheads-starwars.de (website closed)
over 35.000 visits in the first month consumer stayed of 2:10 minutes on the mobile site interacting with the brand.
Kinder Surprise was tagged with QR-Codes on packages and POS materials to engage with consumers. After scan random toy character comes to life on the mobile phone supported interactive game with character detail description and tutorial videos as well as wallpaper and Facebook integration.
Kinder Surprise project 1 : Crazy connection
Kinder Surprise project 2 : Starwars
Made with the amazing team in iconmobile Berlin